China's construction machinery industry, after several decades, especially in recent years of rapid development, has made considerable progress. With the constant deepening of the globalization process, as a manufacturing power, the future development of the road in the wrong?
At present, China has become the world's largest producer of construction machinery, but the domestic construction machinery industry enterprises, many of which are large in the domestic gold market. This has led to construction machinery industry's dependence on domestic policy, and the current macro-control policies on the country of the construction machinery industry have a significant blow. In the face of the world over, many famous domestic enterprises, it is also unable to compete. Therefore, we say that the future of engineering machinery industry road is in line with international standards.
And implementation process in line with international standards is not easy.
First of all, to improve the technological content of products, achieve manufacturing power and manufacturing power to change
Current domestic production of large wheel loaders, bulldozers, excavators, rollers, wheeled cranes, tower cranes, concrete and related products machinery, forklifts, high above the machinery, asphalt concrete mixing equipment and paver products have domestic construction machinery industry of competitive industries. They already have the scale of the production enterprises should focus on the technical level to a new level. Improve the technical content of products at the same time improve the product in the international market competitiveness.
Improve the technological level of production enterprises, on the one hand, from the strengthening of the training and the introduction of start, and on the other hand, can enhance the well-known enterprises at home and abroad to cooperate, and constantly studying to competitors, rapidly improve the technological level of enterprises.
Second, we must know the rules of competition in international markets
At present, the domestic construction machinery for many companies vying for market share, the price war. And in the international market are absolutely indispensable. To align with the international community want to integrate into the wave of globalization, the construction machinery industry enterprises are constantly studying the rules of competition in international markets, the international dynamic. From the point of view of industry-wide alert from the United States, the European Union and other country's anti-dumping, technical barriers, intellectual property rights and other issues.
Third, pro-active to open up international markets, develop international cooperation
Senior international market there are different levels of the market lower. Most of the domestic construction machinery enterprises, the market can be broken down into four parts: the first is the Southeast Asian market and Australia; the second is Iraq, Iran, Saudi Arabia and other Middle East markets; third are in Latin America and other places; Fourth, the United States, Japan and other developed countries product market. The first three products cost performance requirements of the market lower, middle and low fit products.
Further promote market diversification. On the one hand, continue to strengthen the United States, European Union, Japan, ASEAN's major trading partners such as the depth of the market development, expand the variety and quantity of exports; also have to actively pursue the Middle East. Africa, Latin America market. The development of various forms of economic and technological cooperation , including through foreign aid projects and joint ventures, cooperative projects to stimulate exports; expansion of Korea, Russia, China Taiwan's export efforts and strive to narrow the trade deficit; the further development of Central and Eastern European countries and trade and cooperation.
With the strength of the international exhibition to explore international market are very good approach. Munich, Germany, the United States in Las Vegas, Paris, France for the World Construction Machinery Exhibition CONEXPO three have many years experience of Office will, and their own characteristics, with very fixed and a wide range of visitors, the industry recognized international exhibition. There are also some small, but very obvious professional exhibition. Targeted enterprises can take part in some exhibition in order to understand the market situation, contact and understanding of the user. The purpose of exhibition is not the volume of trade at the time there is less focus on the job to contact the user. At the same time, there is capacity for some export enterprises, or foreign agents to find a good opportunity. In addition, the participating enterprises should be able to send personnel to participate in foreign trade, so that they know in depth the actual number of cases. From the actual situation of some enterprises, the enterprises take part in exhibition is a great assist to enhance the work of foreign trade and exports, international construction machinery industry with the new trends, such as the role can not be ignored.
Munich, Germany this year bauma exhibition, much of our country are organizing groups to take part in well-known enterprises, and have benefited from
Machinery industry go out of the country
